I help service businesses stop running on manual work.
AI does the repetitive parts, your team keeps the judgment calls, and you get your evenings back.
AI does the repetitive parts, your team keeps the judgment calls, and you get your evenings back.

I'm based in Colombia and work with clients across the Americas. Since 2021 I've helped more than 3,000 businesses with their lead generation and sales processes, and I've audited how more than 1,000 client teams actually work.
Working with that many teams taught me what the tutorials skip: most "CRM problems" are process problems with software on top.
So I fix the process first. I audit how teams actually work, cut the steps nobody needs, and write the guides teams actually use on Monday.
Today a small team can have an assistant that qualifies leads, drafts replies and prepares the weekly report, wired into the email, chat and CRM they already use. I help teams put those in place, and only the ones that pay for themselves.
What I work with: the tools you already use (email, calendar, CRM, Slack), plus AI assistants built on Claude.
We map a normal week and find where your hours go.
We remove the steps that shouldn't exist.
Then software takes the repetitive work, with a plan your team can follow.
Sell you software you don't need.
Hide behind jargon.
Automate something that isn't worth it. If that's the case, I'll tell you.