Your HubSpot emails are landing in spam. Find out why in 15 minutes.
Diagnose your email health in one sitting, then fix the top causes in order of impact, in one afternoon.
You send a newsletter to 6,000 people. HubSpot says it was delivered. The open rate is lower than last quarter, and lower again this month. Rewriting subject lines doesn't move it, because inbox providers decide where you land mainly on two things: can they prove the email is really from you, and how do people react to it?
This guide measures both, then shows you how to fix each red row in HubSpot, click by click.
One-time payment. 30-day refund.
What you'll fix
- Start here: the 15-minute scorecard. Nine rows, green, amber, red, using HubSpot's own suspension limits (5% hard bounces, 0.1% spam reports, 3% unsubscribes) as the red lines. You leave with your top three chapters.
- Authentication. Your sending domain shows "Authenticated" in HubSpot, one SPF record lists every sender, and DMARC is at
p=nonewith reports and a date to tighten it. - Gmail, Yahoo and Microsoft rules. Which rules apply at your volume, and proof HubSpot is meeting each one (one-click unsubscribe, footer, subscription types).
- List hygiene. No bought or scraped contacts in marketing sends, bounced contacts excluded, opt-in rules written down.
- Engagement and a sunset policy. An "unengaged" segment, a win-back sequence, and suppression of whoever doesn't come back. A manual version for Starter.
- Sending practice. A frequency method, one From address per email type, and a ramp plan for new or cold lists.
- Content and links. Token fallbacks, honest links, and links that show your own domain.
- The weekly 10-minute review. HubSpot health numbers, Google Postmaster Tools and DMARC reports on a recurring task.
- The 30-day recovery plan. Day by day, for when you're already in spam or HubSpot has flagged your account.
- Bonus: earning engagement. A lead magnet delivered by email automatically, plus a welcome series. Fits on Marketing Hub Starter.
What's inside
PDF guide · one-page printable checklist · exact HubSpot click-paths.
Free updates to every v1.x edition, emailed to you when the guide is re-exported.
How it works
Do the scorecard first (15 minutes). It tells you which chapters to read, in order. Every chapter ends with one thing you do in HubSpot, and one line for the checklist.
Who it's for
HubSpot Marketing Hub customers (Starter, Professional or Enterprise) whose marketing emails land in spam, bounce, or show falling open rates, and who have no deliverability specialist. Usually the marketer or the HubSpot admin at a 5 to 200 person company.
Not for: high-volume senders on a dedicated IP with an in-house deliverability team, and anyone sending to purchased lists who wants a workaround. The guide says no to that, plainly.
What I won't promise
Inbox placement. Nobody can honestly promise that for your list. You get a clear diagnosis and a fix plan in the right order.
30-day guarantee
30 days, no questions. If the guide doesn't help, email me within 30 days and I refund the $67.
Who wrote it
I'm Leonardo Moreno. I've run my own businesses on HubSpot Enterprise since 2021, and I implement and audit HubSpot portals for clients.
FAQ
Is this from HubSpot?
No. It's written for HubSpot users by an independent consultant. Not affiliated with or endorsed by HubSpot, Inc.
I'm on Marketing Hub Starter. Does it work for me?
Yes. Every chapter notes which tier a feature needs, and gives Starter users a manual version where something needs Professional.
I'm not technical. Can I do the DNS part?
You copy values from HubSpot and paste them into your DNS provider, one record at a time. If someone else manages your DNS, the chapter tells you exactly what to send them.
How do I get the files?
Right after payment: a download page and an email with both links.
One-time payment. 30-day refund.